Meet Jodie...
Day in the Life of a Senior Marketing Manager.
I am part of what we call the trading triangle, in marketing we work closely with taking to market the products that our Merchandise team have bought and then work with Operations to make sure that those products show up for the customers in our stores.
My daily focus is delivering advertising that relates to the business' focus, particularly major trading events, such as Black Friday, Boxing Day, Valentine's Day and Easter. These are pivotal events in our trading calendar that need to deliver key retail results.
I really love this type of work because the results are almost instant after your work goes live in market. I can see my advertising live and then the next day look at the foot traffic and sales results. It keeps me motivated to keep learning and adapting, learning from what our customers are telling us through the data.
My daily focus is delivering advertising that relates to the business' focus, particularly major trading events, such as Black Friday, Boxing Day, Valentine's Day and Easter. These are pivotal events in our trading calendar that need to deliver key retail results.
I really love this type of work because the results are almost instant after your work goes live in market. I can see my advertising live and then the next day look at the foot traffic and sales results. It keeps me motivated to keep learning and adapting, learning from what our customers are telling us through the data.
The Best Part of Your Job.
I love the people, it really is a fast paced environment and being able to work with like minded people makes it feel effortless.
In Marketing, we're all here for the customer and really proud of what we go to market with. It's an exciting thing to be part of!
In Marketing, we're all here for the customer and really proud of what we go to market with. It's an exciting thing to be part of!
Describe the culture and environment at TWG.
I rely on the culture to get us through the good and the bad. In retail, times are tough at the moment - but I know that it will come right again. There are lots of ups and downs, but being able to lean into the culture lifts everyone up in times that might seem a bit solemn, but it is the culture that also keeps us striving to be better.
I've been so privileged to work at TWG for as long as I have, but the great thing about it is that it doesnt feel that long to me! I've had the opportunity to move around and grow within the different brands, there really is endless opportunities here.
I've been so privileged to work at TWG for as long as I have, but the great thing about it is that it doesnt feel that long to me! I've had the opportunity to move around and grow within the different brands, there really is endless opportunities here.
Words of Wisdom.
I believe that communication is the most important skill to have, especially in Marketing. It is essential to build relationships with key stakeholders in the business to be able to be trusted to go to market with advertising that not only represents the brand, but being able to deliver the vision of the sum of many parts.
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